Braze

Braze (formerly Appboy) is a customer engagement platform that focuses on delivering personalized experiences through multi-channel marketing campaigns including push notifications, emails, in-app messages & SMS communications tailored specifically towards user preferences & behaviors; helping brands build meaningful relationships with customers over time.

It is a leading customer engagement platform based in New York City, designed to help brands create meaningful connections with their customers through personalized and real-time communication. Founded in 2011 as Appboy, Braze offers a comprehensive suite of services that includes cross-channel messaging, journey orchestration, and AI-powered insights to optimize marketing strategies. The platform enables businesses to collect and unify customer data from various sources, allowing for targeted messaging across email, SMS, in-app notifications, and more. With features like dynamic content personalization and robust analytics, Braze empowers marketers to deliver relevant experiences that drive customer loyalty and growth. Serving over 2,000 global brands, Braze has established itself as a trusted partner in enhancing customer relationships and maximizing engagement.

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